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bet9ja.comBet9ja mobile customer goes home with N13m win

Is this luck or common what? A customer who placed a bet on a football match with N500 just landed himself a game windfall of N13m.

BetNaija prides itself as " the number one bookmaker in Nigeria. Sports betting odds, Casino, racing and virtual sports games."

BetNaija Marketing & Corporate Communications manager, Tunji Meshioye, in a comment on the winning said: 'Betnaija is the leading betting brandwhen it comes to making huge pay days like this to our players. We don’t beat about the bush. You play on our platform, you win, we pay. No stories. Betnaija’s reputation is based on prompt payment and our players know this. We don’t waste time.'

He did not reveal the details of the winner for confidentiality purposes.

Sport betting in Nigeria: An unlikely source of revenue and jobs

In Nigeria’s commercial nerve centre, Lagos, shanty wooden structures with a number of benches, a television and a satellite dish are common sight. These venues, popularly called ‘viewing centres’, offer a bulk of the football-mad population in the city a chance to watch the European football league games, usually for less than a dollar. As the popularity of these matches grew in the early 2000s, so did the presence of these viewing centres.

On match-days, these places are usually packed with passionate fans sporting replica jerseys and rooting for their favourite teams but more recently, a keen observer might notice fans at viewing centres clutching a white piece of paper – a ‘ticket’. Tickets are printed copies of selected games on which bets are placed and since late 2012, they have become more prominent in the Nigerian football landscape as sport betting is now very popular. Despite the notion that sport betting kicked off in Nigeria only recently, the earliest sport betting firms recorded their first entry into the market in 2007.

Generally, sport betting involves punters predicting the outcome of matches and getting their bets to correspond with the stakes. If the predictions are correct, the bets are rewarded with stipulated winnings. In Nigeria, where there are millions of incredibly passionate football fans, sport betting has found its proverbial home.

Ultimately, fans began to explore the real possibility of not just watching football but also making money from these games played thousands of miles away. For fans who watch football as a leisurely pastime, the ability to make money out of it has presented an opportunity too good to pass up.

Money is the name of the game

Typically, fans are used to hosting heated discussions on the monstrous weekly wages of their favourite footballers but sport betting has turned that conversation on its head. Football fans now discuss their earnings from bets as the sport has become a viable source of income. Every other weekend, betting companies announce big winnings from bets placed with amounts as low as N100 (50 cents)

The possibility of raking in millions from meagre amounts is enough motivation for punters across the country to bet on a daily basis and as a result, betting companies record hugely impressive numbers. Ademola Adebajo, CEO of Stakersden, a leading betting company in Lagos, projects that daily stakes run into billions of Naira.

"Currently, we believe daily bets have reached five billion naira ($25 million) cumulatively across all the betting companies. Punters in the country are currently seeing this as a source of daily bread and it is not uncommon to see people appropriating a certain amount for betting daily," Adebajo said.

Despite Nigeria’s high levels of poverty and unemployment, punters cut across various demographics regardless of earning powers. According to Adebajo, low income earning punters spend between N200 ($1) and N1000 ($5) on bets while high income earners, tagged ‘big ticket customers’ spend thousands more, although these big ticket customers are firmly in the minority.

A pot of gold

In recent years, as Nigeria has become a thriving market, sports betting firms have sought to latch on and capture market share to various degrees of success.

The default business model sees the companies set up shop in a central working office while seeking to establish a wide network of affiliate agents who open brick and mortar shops where customers can come in to place bets. For their part in the business chain, affiliate shop owners, or agents as they are formally known, earn commissions on the bets placed in their shops. While the offline component thrives, sports betting companies also operate an online business model exploiting Nigeria’s internet penetration.

Last month, the Nigerian Communications Commission announced that internet users in the country had reached 97 million. With more than half of the country online, betting companies recognize the need to establish viable online operations. For this purpose, websites are set up for punters to open personal accounts from which they conduct transactions ranging from depositing funds into an online wallet, placing bets and transferring winnings earned from bets to their bank accounts. While some companies explore both models aggressively, others like NairaBet simply choose to remain predominantly online models thus sidestepping the financial and logistical implications of setting up and running a large-scale offline model.

The first step however, is purchasing a betting license at an annual cost of N10 million ($50,000) from regulators. Even though the cost of kick-starting operations is high, betting firms still require deep pockets to pay out winnings from punters which can sometimes run into hundreds of millions in a single weekend, cumulatively.

In fact, the inability to pay up promptly after big wins has been known to cause major embarrassment for betting companies and on some occasions, eventual closure. Last May, on a weekend that saw few upsets and most predicted results clicking, punters on Bet9ja mobile, the market leader in the sport betting space were said to have garnered up to N700 million ($3.5m) in winning bets. To its credit, Bet9ja paid promptly- a feat that cannot be matched by some other firms. However, weekends like those are few and far between and more often than not, the betting companies make healthy profits and record enviable numbers.

Clearly, the business landscape is changing rapidly as betting firms compete aggressively for market share. According to Adebajo of Stakersden, betting companies with real goals of domination can no longer play small. "We started with a few local companies but right now, the business is moving from a low budget enterprise to one where scale is of the essence. Companies like BetNaija have come into the market to redefine how sport betting should be done and every operator is reacting to the developments," he said. "The business landscape has moved from trying to open a corner shop somewhere and offer betting services to people. The big companies are constantly innovating and upping the ante in the industry. New entrants will need significant start-up capital to measure up."

The need for innovation has seen companies seek ways to make betting easier and less restrictive for punters as live phone betting services have been launched. Stakersden has also recently launched a new service in collaboration with leading telecoms firms.

While some think the Nigerian market is already saturated and can no longer evolve, Adebajo says the next stage of evolution will be fuelled by foreign investment. "Foreign companies have been licensed to operate here and more are expecting to secure licenses or to partner with local operators. So in the next 5 years, we expect to see foreign companies taking a chunk of the shareholding of some of these companies to compete."

An unlikely solution

Given Nigeria’s high unemployment figures, the creation of jobs by the private sector is critical and in this regard, the impact of sport betting has been profound. With some big companies running nationwide operations, while other focus on maximizing their reach regionally, the industry has created thousands of jobs directly and indirectly. Big companies have staff strength running into hundreds but through their associate networks, they offer agents a source of livelihood through affiliate partnerships as they earn money through commissions. Joseph Chukwu, a graduate and shop owner in Ikorodu, says sport betting has been a lifesaver. "There are no jobs in the country even for qualified graduates," he said. "Rather than sit on my thumbs, I decided to set up my shop as an agent and earn money through commissions. Initially I thought of it as something to do while something bigger came along but now I’m focusing on building a chain of shops and being a mogul of sorts. It may sound crazy but I’ve gone from looking for a job to actually building a business."

Adebajo thinks the employment issues and high rate of poverty means that the chance to earn a living from sports betting can hardly be ignored. "Majority of Nigerians live below the poverty line and any activity that can legitimately turn a small amount of money into large sums will always be appealing." Adebajo’s sentiments are backed by the many instances when Nigerians have fallen victim to fraudulent multi-level marketing and pyramid schemes. Given the legitimacy of sport betting, its appeal is ostensible.

bet9ja.comIn less than a decade, the sport betting industry has grown vastly and become not just a source of income for many Nigerian punters but also large job creation vehicle. Ordinarily, Nigerians are happy to watch football and celebrate the goals and other magical moments but these days, they do so knowing that every goal counts for something and win, lose or draw the outcome of the game could matter for more than bragging rights. Watching and following football games are no longer just a simple recreational pastime, a late winning goal scored in the English Premier League or in the German Bundesliga is no longer worth just three points – for a football fan, it can pay for the next meal.

N2million BetNaija Winner Dies In Calabar

The choice of celebrating with friends after winning in football betting has claimed it first casualty in Calabar as a man dies after being poisoned while drinking with friends.

A Brainnews NG source gathered that one Mr. Orok who won 2million Naira at Betnaija, a football betting company in Calabar died after celebrating with friends at a drinking joint.

Mr. Orok (Surname withheld) who was also a staff of Bet9ja mobile was poisoned by an unknown human who claimed to be his friend, thereby terminating the future of this young man.

According to a closed friend, Orok died after vomiting blood.

The deceased is a native of Calabar South, a local government in Cross River State and resides in Mount Zion Lane.

He was buried on the early hours of Tuesday, August 23 2016 at the Goldie Cemetery.

Brainnews NG extends her condolence message to the deceased family and prays for God to give them the grace to bear the lost. rewards agents, staff

In recognition of their partronage and dedication to making Bet9ja mobile Nigeria’s number one sports betting company, the company honoured some outstanding staff and agents during its 2015 End-of-the-year party and awards night in Lagos .

In what was a highly thrilling and well organised event, staff, agents and customers of KC Gaming Network, operators of Betnaija, went home with various gifts and also received awards in various categories.

In his address, the Chief Executive Officer(CEO), Ayo Ojuroye praised the company’s customers and agents for their loyalty and commitment in 2015.

"We are very happy with your performance in 2015, hence the need to appreciate your efforts. Without your hardwork and dedication, we won’t be here today. You, agents, customers and staff have done absolutely well and we really thank you for this. We are excited that through your efforts, has grown in leaps and bounds.

The Executive Chairman, Kunle Soname presented the employee of the year award to Ernest Abanum while Akin Akerele won the award for the Manager of the year.

Ace comedian, Seyi Law thrilled guests with rib-cracking jokes to the delight of the guests, while music fan’s favourite, Sean Tizzle held the crowd spell bound with the rendition of various tracks from his top of the hit album, ‘Loke Loke’

Then Oritsefemi’s performance had everyone on their feet with his Double Wahala track and Igbeyawo as the guests asked for more from him. has achieved tremendous success in Nigeria’s betting industry in less than four years of operation, with offices in more than 19 states and with the highest winning bonus. .

Bet9ja Rewards Winners

In fulfillment of its promise to always reward her winners, sport betting company,, has doled out various cash prices to winners from last weekend.

According to CEO, Ayo Ojuroye, "we have paid all our winners from last weekend in line with our promise of paying promptly. We congratulate all our lucky winners that emerged over the weekend. We assure them that we will never fail to pay their winnings in line with our promise to them.

In less than two years of doing sports betting business in Nigeria, has displayed a high sense of integrity through prompt payment of winnings.

He assured all agents and punters that they will continue to serve them with a high sense of responsibility. Ojuroye further said "We thank our agents for their hard work and dedication towards making the top sports betting company in the country. We will continue to protect them from undue risk. As we demonstrated last weekend, we will never deny them their benefits."

Sports betting is big in Nigeria

In our special report this week, we look at the cultural force the gambling has become for a helpless citizenry.

Nigerians love their football. Local or international. Everyone knows that.

And in the past few years, they have been putting their monies where their mouths are.

In less than six years, Nigeria has witnessed a gigantic leap in the number of football viewing centers and an almost proportional number of sports betting shops that cater to the needs of thousands of fans willing to stack money on their favorite football club or team.

The country has become home to an increasing number of neo-modern betting (gaming) companies that are taking full advantage of the high internet penetration in Nigeria and its large population of young (and not-so young) people that are not just passionate about football but eager at the possibility of making millions from a small amount of money.

But betting is not limited to football only.

In 2015, punters placed their bets on the outcome of the Nigerian presidential elections. The outcome of the 2013 conclave, which saw the emergence of Pope Francis I after the resignation of his predecessor, was betted on. As the American election draws closer, punter will also be interested in betting on who will win the election.

In today’s world, everything can be gambled on.

How it works

"The whole system works on what we call odds -it’s like points. If two teams are playing the stronger team gets less point than the weaker team. If you’re banking on the weaker team, you’ll win more," Adekunle Adeniji, Manager of Virtual games at BetNaija and owner of several betting shops, explains to me.

Punters predict the outcome of a particular game, often stacking money on a particular event occurring during a march. Possible events to bet for in a game include: the final score, a draw, first to score, throw in, time of goal score, first to foul, amongst several other possible events in a game.

On the surface it appears to be a game of luck – almost like throwing a dice – but Adeniji points out that betting is all about skill and deep understanding of the game.

"It just all about prediction," he says. "Before you can place a bet you must at least know the statistics of the team you are betting on."

Correct predictions are rewarded with monetary winnings depending on the odds of the event predicted occurring in a game and the amount of money stacked. The odds are multiplied against the amount staked to arrive the prize money.

Dotun Ajegbile, the Managing Director of 1960bet, points out that betting "is actually, more or less, like a game of skill. You can’t predict when some punters will actually make money."

While most seasoned punters and gamers agree that not all punters will actually make money from bets, earning money from football games is an opportunity most football enthusiasts cannot pass up.

The business of betting

Other forms of betting, like pool and lotto, have existed before the introduction of modern sports gaming as we know it. In a few years, sports gaming have successfully eclipsed all other forms of betting both in the amount of revenue generated and the number of people it attracts.

Betting companies, towing the line of their superiors in the west, have invested millions of dollar into the gaming sector and have set up infrastructures needed for gaming and an interesting affiliate/retail system that ensures that everyone, regardless of socioeconomic background and location, can have access to betting facilities.

Springing up in several locations within urban and rural communities are retail sports betting shops that serve as affiliates for betting companies – a sort of middlemen between the companies and punters.

"Somebody who owns a shop or is in the business should not play," Adeniji says. "It’s just like you’re selling marijuana, you are not supposed to take out of it because you’ll end up taking all of it. Most shop owners end up losing their business because they want to play."

Aided by the massive increase in internet penetration within Nigeria, punters can now eliminate the middlemen and place their bets directly on the website of companies. But Ajegbile says that even though the "online penetration has really helped the industry," a vast majority of bets placed aren’t done online but through the retail outlets of the betting shops.

He estimated a ratio of 70:30 for offline (through retail shops) and online betting.

Who wants to be a millionaire?

And Ajibile sees nothing wrong in any of it, for an industry that he claims has employed over 10,000 Nigerians – and created millionaires, literally overnight.

"The industry is very profitable," says Ajegbile. "What shape the economy is taking, betting will forever remain betting. If the economy is good, people place bets. If the economy is bad, people will always place bet."

Breaking down the numbers, he estimates that about one thousand bets pass through the system of 1960bets every five minutes but at pike periods – which are usually an hour to the games – it could go up to 1,500 bets per minute, with the amount stacked ranging from a hundred naira to millions of naira.

Indeed, the News Agency of Nigeria (NAN), in 2014, estimated that about 60 million Nigerians bet over N1.4 billion daily. But as Ademola Adebajo, CEO of Stakersden, told Ventures Africa in 2015, punters stake about five billion naira daily.

Five billion.

Let that sink in.

Regulating the market

In Lagos, 10 million naira is the maximum possible win but outside of the state, the maximum is 50 million.

"For now very few states does serious regulation," says the 1960Bet MD. "Very few states. Some states, especially in the east, gambling is not well regulated. The regulators are yet to get their acts right and it is really telling on the industry."

He is quick to point out that regulation is not the anymore: "Some of us (betting companies) don’t want to work in an unregulated market because in an unregulated market everything goes."

A regulated market checkmates gambling addiction by having companies monitor the betting pattern of punters and ensure that punters do not bring fraudulent money into the system.

A gigantic increase in the amount of money staked by a punter usually sets off alarm bells about addiction or fraudulently obtained funds, so betting companies are expected to monitor for unusual pattern and bring it to the attention of authorities and also ensure that persons less than the age of 18 do not gamble.

Also known as the Good Causes Fund, the Lagos State Lottery Distribution Fund (DTF) was set up by the Lagos state lottery board to administer "revenue generated from the gaming activities in the state."

According to its website:

"The DTF is applied to projects in the environment, education, social and health, and infrastructure sectors of the economy. Projects executed with the fund are called "good causes projects" while taxes paid from lottery sales are known as good causes money."

In 2015, parts of the DTF was used by the state government to purchase three helicopters, fifteen armored personnel carriers (APCs), two gunboats, 165 vehicles and others security equipment at a cost of N4.765 for the state police.

What the future holds

According to a PwC report, the gross gambling revenue in Nigeria is projected to grow at an annual rate of 8.5 percent to reach $69.9 million in 2019, making it the fastest growing sector in Nigeria. The report predicted that the industry will also outgrow the gambling industry in Kenya and South Africa.

This is not going away anytime soon, wherever you stand on the side of the argument about its merits.

"In the next three to five years, some of us are beginning to take the position of taking our companies public," Ajegbile says with a confidence that can be unsettling. "Betting is very big, very, very big."

Bet9ja mobile Promotion Code is now the biggest online wagering site, from Nigeria, which is now the biggest economy in Africa. This makes it an important operation that has a massive potential market, and they have delivered a 'full service' with sports betting, a casino, lottery, racing and virtual games all provided.

As the biggest operator, they can also offer the biggest prizes, with up to 20 Million Naira in winnings possible, and you can start trying for these wins without having to find a Bet9ja promotion code 2016.

Whether you are in Nigeria or beyond, the great range of sports and casino games can be experienced when you sign up through JohnnyBet, with the Betnaija betting site welcoming you with their biggest and best bonus deals.

BetNaija sports

The Sports Betting section is laid out to be easy to use for those who have never wagered online before, while featuring a hugely diverse range of games and possible bet configurations suitable for highly experienced punters as well. Soccer from around the world is carried, with all the big leagues from England, Germany, Spain, Italy, Brazil and around the globe being offered. Other sports include Tennis, Basketball, Rugby, Motorsports, Cricket and Baseball among others, with bet options like Double Chances, Multiples, Over/Under Odds, Handicap and so on.

Live betting is extensively featured, with up to the minute odds available for on-going events, with Soccer again being heavily featured, but many other sports covered as well.

Various promotions are open to you when signing up via JohnnyBet links, but if you are wondering how to get BetNaija promotion code, don't worry, as you don't even need one to get started. Simply click through to automatically get the best possible deals. The actual offers vary from time to time, depending on what events are running, so check on their site for the latest ones.

Virtual Sports

Virtual games are played out using software rather than real competitors, with each event designed to be completely fair to give payers the best chances of winning their bets. Soccer, Horse Racing, Tennis and Dog Racing are all featured, and this can be an excellent way to enjoy your favourite sports even if no real events are taking place. These can all be accessed without needing a Betnaija promo code.


Running on high quality software, the casino at Betnaija has a great looking collection of slots, Roulette, Blackjack, Baccarat, Red Dog and Dice games, that use the respected and trusted Microgaming Quickfire platform.

Slots are popular around the world, and the BetNaija collection are certain to please, with games like Jewels of Anubis, Manga Beach, The Don and Dragon 88 covering ancient Egypt, Japanese animation, organised crime and symbols of good fortune. Each game has extra rounds with big payouts, as well as great graphics, smooth animations and, like all of the casino titles, no need to download any software before starting to play them.

Rounding out the games are the lotto and scratchcards rounds that can bring quick wins to whoever plays them, and with everything certified as fair and above board, players will be collecting those wins frequently.

Bet9ja Casino welcomes you with various bonuses and promotions when you sign up through JohnnyBet links, but in common with the sports betting section, these change quite frequently, so it's best to check on the site to see what offers are currently available. What is certain however, is that you don't need a Bet9ja promo code during registration to claim the best deals, providing you have used the unique links on JohnnyBet that guarantee the best treatment.

A comprehensive Bet9ja mobile site lets people enjoy all the action on smartphones and tablets, with Bet9ja mobile games being adapted for ease of play on the smaller screens.

Fully licensed across Nigeria, with security guaranteed, players can deposit using internationally recognised credit and debit cards like Visa and MasterCard, plus local payment solutions including Naria debit card, UBA, Xpath and GT Bank, with winnings paid back to you via bank transfer.

Customer support are based in Lagos and on hand to help out with any aspect of using the site. With no promotion code Betnaija needed, you can be up and running in just a few minutes when using JohnnyBet links to join this progressive site.

Another first for BetNaija: supports Nigerian as he breaks Guinness world record

As if giving away N36 million in a ground shattering payout the previous week was not enough, Bet9ja help set a world record yesterday as they supported Nigerian footballer Harrison Chinedu’s dream in his bid to break the Guinness World record of "farthest distance walked with a ball on the head".

The ball juggler eventually broke the record yesterday as he set out from the Redeemed Camp grounds on the Lagos-Ibadan Expressway, along with various media houses and representatives from the sports ministry at about 8am in the morning.

His journey took him through the central district of Lagos and eventually ended at the National stadium in Surulere, after which he still required to run around the stadium a total of 22 laps to break and set a new record.

Bet9ja Brand Custodian, Mr. Tunji Meshioye, had this to say:

"This is what Bet9ja is all about. Supporting and rewarding the passion of our own homegrown talent. It takes a lot of passion and commitment for Chinedu to achieve what he has achieved today and we are delighted to be part of this historic moment."

With his new record of 48.04km, Harrison Chinedu successfully broke the previous record set of 45. 64km that was set in 2014 by Indian soldier NaibSubedar Azad Singh.

Bet9ja mobile Promotion Code: MAXPROMO

At bettingexpert we always want to give you the best possible start and insights into everything we review and it's certainly no different here with Betnaija sports betting. We have an exclusive Betnaija promotion code MAXPROMO that you can use when you go to sign up and enter it into the 'Promotion Code' box (as shown in the above image).

This code and Betnaija bonus offer will entitle you to a 100% first deposit bonus up to a maximum of 100,000 Naira (Nigerian currency). If you're visiting from outside of Nigeria then you'll probably notice that the sportsbook only allows players from Nigeria to sign up at this current time (if this changes in the future we'll be sure to let you know right here).

BetNaija Review

For those in Europe the chances are you've never heard of BetNaija sports betting, but for those in Nigeria this is without doubt a sportsbook that gives you a lot of great options to bet. It features all the major sporting events internationally. As we've already said, Bet9ja mobile is exclusively available to punters in Nigeria at this time so does a limited audience mean a limited product? Not at all as there's plenty of great betting markets available, with tennis, basketball, handball, cycling, hockey, motor sports, golf, snooker, darts, cricket, rugby and of course football just some of the major betting choices for you to select from.


BetNaija have a new game! Super9ja is here, and gives registered users the chance to win 100,000,000 Naira! For a chance to win the jackpot, you have to pick ten correct winning scores. Eight or nine winning scores could net you a mini jackpot too!

Available on both desktop and mobile, the game is free if you register with Bet9ja and have a verified mobile phone number. Every Betnaija user gets one free ticket to participate, unless there are special promotions. As well as the jackpot and mini jackpots, there are also 20 weekly consolation prizes so don't miss out, register with now!

Bet9ja mobile Football

If you're looking for lots of competitive football betting odds, especially on European leagues like the English Premier League then you're in luck. The sportsbook has really good odds and also great combination bets such as first goalscorer and half-time/full-time. In the live betting the football odds change right up to the 90th minute of the game. Then come Saturday there can be as many as 10,000 different bets on-offer for you to immerse yourself in.

Betting on Racing

You'll notice at the top of the website a tab for 'Racing', but it's not quite what you'd expect. You are presented with two icons for horse racing and dog racing, both of which are virtual and take place every few minutes. This is a fun option as you're always going to have something to do, especially good if you have a little money in your account and potentially could make a nice little profit. A fun feature, but it's a shame the real-thing is not available here at BetNaija.

Bet9ja Live Streaming Sports

After carefully scouring through the sportsbook and FAQ section there's no sign of any kind of live streaming feature here. However you can take advantage of the livescore centre where you can follow all games / sports live and find facts, stats and form guides to aid your betting. If you really want a bookmaker with live tv games then you can read up on live streaming and the best places to find it in our bettingexpert guide.

The only way to withdraw at Betnaija sports betting is via bank transfer. Despite the lack of options at least there are no fees attached to this, as well as a relatively quick turnover of just 24 hours back in to your bank account. There's a minimum of 5000 Naira that you can withdraw at any one time. If you need any further assistance with these banking options just get in touch with the customer support at the sportsbook.

Customers can get in-touch with a member of the support staff directly via the email address, or perhaps you can reach out to them voice-to-voice on the phone by dialling 01- 4405145. There's also a featured live chat option for players in Nigeria, this is always our preferred option, this pretty much guarantees quick answers to any problems you may have.

You might also be interested to know that when you can also play online casino games to compliment your sports and events betting here at BetNaija. You can read our full BetNaija Casino review at bettingexpert and see what it can offer you and your wallet! Additionally we have an exclusive promotional code offer to compliment your play at the casino, so don't miss out on making the most of your time here!

Bet9ja Promotion Code & Verdict

There's a lot to like about this Nigerian sportsbook, with a great range of markets and lots of potential for punters to bet on the polarising English Premier League. The omission of racing betting is a bit of a shame but they do try to limit the damage by offering virtual betting in this market so we have to give them kudos for this.

As it's pretty much restricted to those in Nigeria we can't mark it up massively, but it is a solid choice and it does look very good visually. So if you can, don't forget to use the Bet9ja mobile promotion code: MAXPROMO when signing up via bettingexpert.

For Sadiq Abdullahi, the operator of a sports betting shop at Utako, Abuja, sports betting is about carrying on the sacredness of the contract between punters and the operators of the gambling websites - paying the punter as promptly as he or she wins their stake on the basis of the ‘unbreakable’ promise ensconced in the call-and-stake contract. Wager right, get paid Abdullahi would claim.

For Shina Phillips, a punter at Garki Area 10, Abuja, sports betting is much more about ‘fooling’ the majority of the punters to ‘fleece’ them of their hard-won cash with the instrument of the enticing promises of a manifold wages for passion, as the bet9ja motto would say, ingrained in a ‘deceit-established’ contract.

So is the case within Abuja, as it may well be the case everywhere, Phillips maintains.

Either way, the online sweepstake called sports betting is about money - the punter dreams of winning millions of Naira, for instance, a maximum of 50 million Naira dangled by bet9ja, the acclaimed market leader, by staking merely one, or a few, hundred Naira notes; the operator of the gaming site, running as a legal business enterprise, rakes into his bank account countless millions of Naira seemingly in the stakes put on the flawed predictions of the majority of the punters at certain time.

Because it is a government- business enterprise that is legalized, it is also about cash for the government in the form of the percent of the groups made by the operators to be remitted to the National Lottery Trust Fund in accordance with the provisions of the National Lottery Regulatory Act.

As at reporting time, the National Lottery Regulatory Commission created by the said Act of the National Assembly was still compiling an extensive list and related records of the operators in the FCT "and so we cannot tell you comprehensively who and who are running here, how many are operating here, and the absolute quantity of stores in which they manage," Magnus Ekechukwu, Head Media and Public Affairs of the commission, said.

"We have been mapping (compiling records of) the agents and subagents of the operators since April 2015, and we're still encouraging them to come forth and register their existence with the commission as required by the Act to empower us regulate and monitor their operations accordingly," Mr. Ekechukwu said further, warning, "we are on the verge of compelling them to do so, because the deadline has expired since February 16, 2016."

Mr. Adolphus Joe Ekpe, the Director General of the Commission, stressed: "we're giving all operators up to the next June to come for the essential mapping with us and many of them are reacting. Because that will function as the time when we shall begin full enforcement of regulation based on the Act from July any sports betting operator that hasn't presented himself for mapping will be on his own.

"We have already reached an understanding with the EFCC that beginning with that time any operator not registered with us will be accused of running an illegal company that was monetary, ripping off the citizens in their cash, and he will be picked by the EFCC up. We need to have a comprehensive record of them to enable us perform monitoring roles and our regulatory and fully enforce compliance with the Act.

The current scenario, according majority of the players, underscores the chance of serious default in terms of the legally-required remittance to the Trust Fund and the fleecing of punters on the part of the operators in terms of the percentage of groups required by the Act to be paid to them.

The Act stipulates that the operators of the online game of opportunity pay 50 percent in their groups to the players called punters, remit 20 percent to the Lottery Trust Fund meant for funding such development projects as may be directed by the President of the Federal Republic, while withholding the balance of 30 percent as their increase.

This Act provides for the establishment of the National Lottery Regulatory Commission charged with responsibility for the regulation of the company of national lottery in Nigeria along with the establishment of a National Lottery Trust Fund and the operation of the national lottery.

It, consequently, empowers the commission to correctly regulate the operations of all lottery businesses, which protects the interest of stockholders, players and the public, and include sports betting business.

With the name of the game being Money, sports betting stores have quickly proliferated, most clearly in the past few years, across the nooks and crannies of the Federal Capital Territory and its satellite towns, with the passion of the distressed money-monger out to harvest as tremendous sum of money as he could from the giant ‘cash-yielding’ tree called Abuja, said to come next to the nation’s commercial capital, Lagos, in terms of the gains and other bundles achievable with such businesses.

The cash is sourced from the ever- reinforcing passion for football rooted in the thoughts of the millions of the youthful football supporters flooding the FCT and its satellite towns who swarm TV viewing centres to see the foreign leagues after calling and staking.

An amazing percent of these youth seemingly rely on the sports betting sweepstake as a ‘veritable source’ of a huge ball of the cash they may have pursued from wherever they hail to Abuja or, at least, as a ‘veritable source’ of the pittance they desire for bare sustenance.

As was the pools betting of old, which it replaces, for bulk of Abuja punters, however, sports betting is all about dependence.

"All games of chance are about dependence; the more you play them, the more you get hooked; and you play them out of compulsiveness minding not whether you will win or lose when you're hooked. If you win, you are joyful; if you lose, you might be miserable, but sadness for loss doesn't restrict you from playing tomorrow," Mustapha Mohammed, a punter at Saharabet, maintains, monitoring, "I believe this pathetic situation of the player builds the solid foundation which the wagering business prospers."

Why Abuja players should not be ungrateful for the operators Sadiq Abdullahi said: "The come, bet, see the football matches and if they win we instantly give their cash to them. Wagering means, the punter comes, tells us the teams he or she desires to wager.

He does the he asks us to do it or gambling himself. By the end of the games you see your effect. If you win by the result about who wins between your choice teams confirming your bet, we give you your ticket."

He said sports betting company thrives in Abuja because, "the people’s love for football has leaped so high now, partially because a sizeable population of the youth has little to inhabit them, and instead of merely watching matches without getting anything, they resort to betting. I hope you will not be surprised to hear that even women come here to gamble.

"I must confess that the company is moving," Abdullahi said, describing, "you can gamble N100 and win N3 million. Is N50 million. With a stake of N100 you are able to win up N49 million. With anything above N100 you can win N50 million."

He said the punters playing in his store run to hundreds on daily basis.

For David Jones, the chance for winning and getting paid that much in the game isn't as sure as Abdullahi painted it: "A punter yesterday in my presence wager seven times at N150 each wager before he could win N20, 000.00, and that's an especial luck. You can be playing for quite a while without winning anything. Lots of people play only as they're used to it, but they do’t win anything."

Mohammed Aminu shared views with Jones I began betting just two months past. I play only for the curious of it, but I've never won a dime. I have never won anything, although I bet between N100 and N500; you're able to see why I said I play because of interest."

Sports betting as detrimental to the economy of both the nation and the individual player were discounted by Shina Phillips.

"It isn't developing the economy of anybody or any nation. It develops the market of just the operators," ", he said, admitting I started this past year, and I've been winning meager amounts but my maximum triumph so far is N7000. I stake between N200 and N500.

Because it is a waste of money "I do’t encourage the youth to get addicted to it. I play as much as five times daily with the stakes I just told before winning anything. Huge inhabitants of the youth gather morning to evening at the betting shops, but majority do’t win anything actual, in fact they do’t win anything," Phillip said, keeping, "From the misfortunes of the majority, the operators make their hundreds of millions.

"So I'd inform the youth rely on something else less insecure and to withdraw from gambling he said. Noel Orerumba is the operator of a SureBet store.

" sports betting as a panacea to societal ills are seen by me. It reduces the speed of perpetrating crimes among the youth, who constitute bulk of the offenders in the society. Rather than absorbing their thoughts on carrying out activities that are unlawful, they come here every day, play; some win, some lose; those who win their money are paid by us, which they use to counter their statements.

You can see that they get money without carrying out any criminal activity like militancy or robbery. Someone would bet, say, N300 and at the end wins, say, N5000.

It is, in addition, a really dependable way to obtain employment; a store operator like me can use four to five others among teaming unemployed on the streets of Abuja to help the business runs," he said.

Nevertheless, just comprehensive records of the people and operations of these sweepstake sites, agents, subagents and shop operators would ease their appropriate regulation and monitoring in accordance with the law, for the advantage of the stakeholders - the operators of the company, the players, the stockholders and government represented by the National Lottery Trust Fund.

Sports betting business, Bet9ja, in line with its set doctrine of rewarding individuals’s love, has again paid out a huge bonus win of N36,702, 316.98 to another victor Nwakama Uzoma .

According to the CEO of KC Gaming Network, Ayo Ojuroye, " In line with our promise of always rewarding our customers’ passion, we only paid a huge winnings of N36,702,316.98 to one of our victor Nwakama Uzoma with Wager slip Number: B941AQPSTTZQE-21949.

"The winner used our on-line platform by staking just N500.00. I’m happy to tell you that the victor was issued with his cheque. We'll continue to strive to serve our customers to the best of our abilities. We shall consistently operate in line with agreed conditions and within the ambit of the regulatory agency."

Ojuroye affirmed that " Our business is anchored on trust, so we will continue to serve our customers better and bigger."

Speaking on his win, Nwakama said "Bet9ja has altered my life for good. I did’t believe I could win and be paid promptly. Bet9ja actually surprised me and I 'll constantly tell folks about their ethics."

KC Gaming Networks Limited is a business based in Nigeria and owns the online gaming portal site (occasionally additionally They are completely licensed and regulated in Nigeria and hold the permit where sports betting is allowed to operate in all states. Their existence that is greatest is in the state of Lagos where they may be licensed by the Lagos State Lotteries Board.

Their technology center is based in Europe which ensures all customer transactions as well as reliability and protection of the systems. Their customer service businesses are based to make sure the customer service is always top-class quality. They expect to set the standard for mobile, online and retail gambling in Nigeria.

In addition they offer live gambling where players can bet from all around the globe as they are happening. Bet kinds contain head to head, over/under, first team to score, winner, first team to score, winning margin, best goalscorer, odd/even, right score, podium, goal difference and winning team.

The casino offers slots, scratch cards, table games, draws and numbers. Table games include Mahjong, European Roulette, Red Dog, Punto Banco and Classic Blackjack. Scratch cards include Manga Beach, The Big Match, Mystery Mansion, Pirate Instant and Jewels of Anubis. In the draws and numbers section players can find games.

The minimum withdrawal limit is the maximum is N9,999,999 and they're typically and N5000 processed within 24. Just Naira debit cards are accepted and these are Mastercard, Verve and eTranzact. The minimum deposit limitation is NGN 100 and the maximum limit is NGN 1,000,000. offers an unique bonus on multiple bets by the addition of a 170% additional bonus to all winning bet slips with the absolute minimum of 5 selections.

The web site offers a statistics page where the newest statistics can be viewed by players stand an improved possibility of winning and in order to place better wagers. The results page allows player to view the page that is livescore and all the latest results allows players to view immediate results from live games. They likewise have about ten different tutorials that users can see on the web site that explain the best way to use betting market arrows to put a bet and how exactly to place bets, the way to Register - Bet9ja Nigeria Sport Betting,Premier League Odds,Casino,Bet, how to make withdrawals, how to deposit with Zenith Immediate Bank transfer. are searching for agents and players who would like to open a franchise. Start a franchise online and players can Register - Bet9ja Nigeria Sport Betting,Premier League Odds,Casino,Bet to be a partner. Some of the benefits of starting a franchise are that all danger and customer losses are paid by Bet9ja, set-up support for hardware is provided and commission rates depending on dollar volume.

How to fund your account that is bet9ja

There are 4 simple ways through which to finance your account that is Bet9ja. The minimal amount that can be deposited through each system is N100 and the maximum amount is N9,999,999.

1. ATM or Debit Card:

By using your ATM or debit card it's possible for you to fund your account with Bet9ja. Simply get the deposit portion of the Bet9ja web site and click the Cards link. Afterward, enter the sum you want the necessary details, to finance and continue to Make Payment". Select your payment option and select send. It really is that easy.

2. UBA Instant Bank Transfer:

Accounts can be financed by transferring cash. Request the teller to deposit the cash to KC Betting Networks using Bank Amass and the Bet9ja account number that is recorded on their web site. Supply your Bet9ja User ID which will be provided on the top right hand corner of the web site when a player is logged in. The payment will be then confirmed by the teller and the Bet9ja account will immediately be credited free of charge. Constantly keep the receipt.


Their Bet9ja account can be funded by those with accounts at GT Bank through GT Bank internet banking. Just log into the GT Bank official website and access your internet banking section. Once you pick Payments that are " ", a list of retailers will seem. Choose "Bet9ja" from this list. Then enter the sum you want to finance and continue and your unique User ID. The account will instantly be credited free of charge once payment was made.

4. Zenith Bank Direct Transfers:

As a way to fund your account that is Bet9ja go to any Zenith Bank in Nigeria. Notify the teller that you simply want to deposit cash to KC Gaming Networks using XPath. Make sure that you've got your User ID that is unique available, which is found on the top right-hand corner of the Bet9ja web site when an user is logged into their account. The teller may ask a number of security questions . Once the payment has been made, the Bet9ja account will instantly be credited totally free and the customer should keep the bank receipt for future reference.

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Bet9ja is a Nigeria based on-line sports casino and betting web site. They have a secure and safe platform for on-line gambling, optimized for the Nigerian market. The company is licensed to legally run in Nigeria, holding the Lagos State Lotteries Board permit, the Gaming and Sportsbook License issued by the State of Osun, and hold licenses to operate in all States where sports betting is permitted in Nigeria. With technical expertise and national customer care coming from Europe, they’ve got the best of both. They offer odds on odds on other parts of the world and major occasions in Europe. When you input the promotion code that is Bet9ja: SPORTMAX in addition to the everyday value of sports betting at Bet9ja, you can also receive a bonus on multiple wagers. Read on to hear more about that special promotion code Bet9ja will reward you for, and how to put it to work for you making money.

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Code Bet9ja gives you rewards that are exceptional. Recall to use promotion code that is Bet9ja: SPORTMAX to receive your bonus.

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Saturday night was a memory one for soccer supporters attracted from throughout the nation by sports betting Bet9ja, outfit, to watch the unveiling of its own betting platform that is corporate.

Tagged 'Supporters Night out,' the occasion saw football enthusiasts mingling with some former internationals, among others, including Pere Rufai, Mutiu Adepoju, Victor Ikpeba, and Waidi Akanni.

The roll call additionally comprised the very first vice president of the Nigeria Football Federation (NFF), Seyi Akinwunmi, Chairman Bet9ja, Kunle Soname, and ace comedian, Seyi Law.

Speaking at the function, the firm's Chief Executive Officer, Ayo 'Chucks' Ojuroye, stated the occasion was aimed at introducing the brand new inventions in the bet business, as well as valuing the devotees devotion to the brand that was Bet9ja.

The devotees are the main actors and they're important to our achievements, so we dimmed it fit to extend them our understandings by organizing this event as well as serve them better.

We've introduced the corporate bets as well as the idea is to enable their bets to be placed by some Nigerians without necessarily going to our representatives in their factory outlets.

It makes it convenient and more easy to allow them to follow up their fire with benefits from our company. "As we speak, Bet9ja now has over one thousand staff and fifteen thousand representatives across the country and that is a method to come up with the economical by creating employments for the youth. "Bet9ja now have factory outlets in 23 states and we hoping to possess more in other areas of the state prior to the end of the year."
In recognition of commitment and their patronage to making Bet9ja Nigeria's number one sports betting company, Bet9ja, honoured agents and some excellent staff in Lagos during its 2015 Ending of the year bash and Awards night .

Former Super Eagles forward, Victor Ikpeba was among some of the dignitaries at the event.

In what was a tremendously thrilling and well organised event, the staff, brokers and customers of KC Gaming Network, operators of Bet9ja, went house with various gifts and also received awards in various groups.

In his address, the Chief Executive Officer, Ayo Ojuroye, commended the customers and representatives because of their dedication as well as obligation of the firm in 2015.

"We are extremely satisfied with your performance in 2015, hence the requirement to value your time and effort. Without your hard-work and commitment, we will not be here today. Agents you, customers and staff have done absolutely well and we really thank you. We are excited that in jump and leaps, Bet9ja has grown through your efforts

The Executive Chairman of the company, Honourable Kunle Soname, presented the award to the Worker of the Year to Ernest Abanum while Akin Akerele won the award.

Ace comic, Seyi Law, thrilled guests rib-cracking jokes to the delight of the guests, while music fan's favourite, Sean Tizzle held the bunch spell bound together with the rendition of varied tracks from his top of the hit record, 'Loke Loke'

Afterward Oritsefemi's performance had everyone on their feet as the guests along with his Wahala track and Igbeyawo.

Buoyed by the tremendous success of its own operations in the South West zone which has seen it emerge as the number one sports betting company after only a year of operation, Bet9ja has concluded plans to improve its operational base in the East and the south south region.

As stated by the chief Executive Officer of the business Ayo Ojuroye," we plan to always raise out operations in the nook and crannies of the united states. Thus, we've concluded plans to open more offices in the east and the south south area of the nation.

So that our customers can have our representative at their beck and call, we also expect to employ more agents all over the country. We realize the tactical significance of the region to our business and we wish to empower a lot of men and women as well. With the response we get on a daily basis, we need to expand our operations by using more agents in states like Anambra, Enugu, Akwa Ibom, Cross Rivers, Rivers,Imo, Enugu, Abia and Delta State."

We've made people that were jobless millionaires based on their, passion, we've taken our company to new heights and it can only just get better"

Bet9ja was established last year with the goal of rewarding individuals through their passion for sports.
Where it has appeared as the very best sports betting company in Nigeria, buoyed by its own success in the past two years, the management of Bet9ja has vowed to sustain the tempo, with a promise pay bonus quickly and to always reward its representatives.

And staff that is loyal and representatives that are committed. We feel obliged to encourage representatives and our staff with this particular ending of the year party and awards to show our deep appreciation for employment well done. We're

A business that stands for excellence and reward hard work, so we are going to keep our core value of rewarding people's fire. We'd not relent in our efforts of creating sports betting a very

rewarding experience for our patrons and customers."

Ojuroye further said, "some of our agents are dedicated, loyal and hardworking. Among them, Dave epitomizes what all other agents ought to be. We recognize him as the most consistent representative of Bet9ja a number of the agents are extremely diligent and we are very happy with their achievements in the outgoing year." Faludi is included by a few of those honoured at the event

Temidayo based in Anderson, Abiose Olasunkanmi, Yakubu Azeez, Safe kadir, Oluwasegun Adetoro Oluwole Olaoluwa, Nwaogu Benjamin and Lagos who was adjudged as a super representatives

with more that 28 stores all over the united states.

Also speaking, Chairman of Bet9ja, honest Kunle Soname said: "Our strength lies in our customers and staff.

sports betting company in Nigeria. Some of our representatives like Bola Ojuroye have achieved a feat even with her disability." Several of the staff honoured contain Kunle Adeniji,, Ayeni Joseph and Mary Chinyere.
1997 African-Player-of-the-Year, Victor Ikpeba, has thrown his weight behind sports betting company, Bet9ja, in its search to help grow the Nigerian domestic professional football league.

Speaking at the unveiling of Bet9ja in Lagos yesterday, Ikpeba who is the brand ambassador said that he chosen to be part of the job due to the trustworthiness of the individuals handling it.

"The individuals behind Bet9ja are credible individuals to work with. I admire their guts to help grow the domestic league in our nation. I am proud to be their brand ambassador," observed the former Super Eagles forward who's a routine match analyst for pay television channel, SuperSport.

Ikpeba, fondly known as the Prince of Monaco during his stint with Monaco FC in the French Ligue 1, declared that he tried his luck as a punter.
From what I've seen of Bet9ja as well as their operation in Nigeria, they've been the industry leader and are extremely credible to work with," he noted

Earlier, the CEO of Bet9ja, Ayo Ojuroye, stated the shirt sponsorship deal his company entered into with Remo Stars FC was just the beginning of how a domestic football stands to reap the benefits of its operation in Nigeria.
"We've placed our company as the top sports betting business in Nigeria. We have full complement of technical support from personnel grounded in the business all over the world.

With strength base in the excess of N500m, Bet9ja that began operations in Nigeria over six months ago is flaunting its product superiority, integrity and trust amongst variables that's giving them the advantage over others in the sports betting business in the nation.

Chairman Kunle Soname, of Remo Stars FC, expressed his happiness to partner Bet9ja.
"As the chairman of the promotion committee of the Nigerian National League, I understand what this means to seek patrons.

Lanre Gbajabiamila who was present at the start, general Manager of Lagos State Lotteries Board, while commending the company, assured to ensure that Bet9ja keep to the terms of their licence to ensure that the sport wagering public stay joyful.

As the only company that accepts bets on the Nigerian domestic league, Bet9ja additionally rely on results in the English Premier League, La Liga and other European leagues for business along with stakes on Formula One and basketball.
The fun-packed occasion had in attendance trainers, ex-internationals, pundits, sport administrators and top notch comedians.

In a brief chat with the media, the firm's Chief Executive Officer, Ayo 'Chucks' Ojuroye, said that the event was aimed at recognizing the fans devotion to the brand that was Bet9ja as well as use the occasion to introduce the new innovations in the stake industry.

His words: "The fans are the primary actors and they're very important to our achievements, so we dimmed it appropriate to extend our understandings to them by coordinating this event and also serve them better.

"We have introduced the corporate stakes and also the idea will be to empower some Nigerians to place their stakes without always going to our representatives within their factory outlets. It makes it more easy and convenient in order for them to follow up their fire with benefits from our firm.

He also acknowledged that Bet9ja have outlets in 23 states and is hoping to get more in different parts of the state prior to the finish of the year.
The Lagos State Government in the weekend said it'd prosecuted over 50 suspects engaging in prohibited lotteries operations in the state.

The state government thus warned that it could bring the total weight of the law against any operator in the Lagos State Lotteries Board without formal licence.

Chief Executive Officer of the board, Mr. Lanre Gbajabiamila revealed this in a statement on Friday, noting that the state government would no longer allow illegal lotteries operations in the state.

According to him, over 50 suspects are arrested and prosecuted previously from the Lotteries Board for engaging in illegal Lottery operations.

He added that security operatives "have been mandated to go all out in the metropolis and detain anyone found running without permit and authorisation in the state lotteries board."

Gbajabiamila insisted that the board "stayed the only statutory regulatory body for lottery and relevant activities in the state."

He clarified that the board was created by the Lagos State Lotteries Law 2004 (as amended) and authorised to permit and regulates gaming activities conducted inside the state.

He explained that the board issue nor recognises 'sports lottery license/permit' or 'promotional lottery licenses' by whatsoever name called within the state for operations.

Against patronising illegal operators Gbajabiamila therefore guided members of the general public.

He listed some of recognised licensed operators allowed "to run lottery and relevant tasks in Lagos State to incorporate Premier Lotto Limited (Babaijebu), Winners Golden Chance Ventures Limited (Fantastic Chance lotto), Winlot Global Resources Ventures Limited (Winlot), Superior Games Limited (Big Games) and Softplug Gaming Nigeria Limited."

The Nigeria Women Football League has concluded arrangements to partner the KC Gaming Network, proponents of the Bet9ja, as the title sponsors of the league.

Revealing this after meeting with the management of the company in Lagos, the Chairman of the Nigeria Women Football League Chief Mrs) Dilichukwu Onyedinma said all the arrangements have been concluded for signing of the memoranda of understanding.

"Discussions have reached the final stage with KC Gaming Network, the owners Bet9ja to come into the League as our title sponsors for the Nigeria Women Premier League. We have been discussing with them, and there seems to be light at the end of the tunnel. We are now set to make it public and the Memorandum of Understanding would soon be signed. This is a good thing for our Women Football League, and whatever that accrues from the deal will go a long way to reduce the burden of our clubs. I want to thank our various clubs for their patience and support; and to the Chairman of the KC Gaming Network, Mr. Kunle Soname for believing in women football in the country".

In his statement, the Chairman of KC Gaming Network, Mr. Kunle Soname described the Nigeria Women Football teams as the most successful among all the national football teams in the country. "It is no gainsaying that our girls have been the most successful among all our national teams. They have been to the entire FIFA Women World Cup finals from inception in 1991 to date; they once played up to the quarter finals in USA 1999. They have been to virtually all the Olympics except the 2012 Games in London. They have dominated the African scene, winning the Africa Women Championship seven times, and the age grade teams are not doing badly, with the U-20 girls playing in all FIFA World Cup finals since inception in 2002 and reaching the final twice.

"These are no mean achievements, and we felt that the best thing we can do as an organization is to support the League that has been producing these players that have been positively projecting the image of this country. This is our little way of giving back to the society and also ensuring that the girls are further empowered through the game of football.

He further revealed that signing of the agreement would be in a matter of days, after all the paper works must have been completed.
The stage is set for the 2015 edition of the Nigerian Sports Award holding today, Friday November, 20, 2015 at the Marquee, Oceanview, Eko Hotel & Suites, Victoria Island, Lagos from 6pm prompt.

The award gala night, which is the fourth in a row, is expected to be attended by top shots in the Nigerian sports circle including the Honourable Minister for Youth and Sports, Barrister Solomon Danlong, the Director General of the National Sports Commission, Nigerian past and present athletes as well as Nigerian sports fans.

Speaking on the preparations for today’s event, the spokesperson for the award and Executive Director, Unmissable Incentives Limited, Mr. Kayode Idowu, stated that all hands are on deck for a bigger and better Nigerian Sports Award ceremony which promises to be more glamorous than the previous editions.

"We are very proud to inform you that all is now set for the fourth edition of the Nigerian Sports Award. We are indeed elated over the quality of dignitaries who are not only confirmed but are already in Lagos for the award" he said. Idowu urged all invited guests, nominees and the media to be at the venue at 6pm prompt as there will be noroom for ‘African time’.

‘’This is because the programme will be aired live by Supersports on Channel 209 (Supersports 9) from 7pm.and beamed to millions of sports loving individuals not only in Nigeria but the entire African community and beyond’’ he added.

Idowu also used the opportunity to commend Bet9ja – Nigeria’s leading sports betting company for their continued sponsorship and support as a major partner to the Nigerian Sports Award.
In the commercial nerve centre in Nigeria, Lagos, shanty wooden constructions having numerous a tv, seats as well as a satellite dish are common sight. These venues called 'viewing centers', provide a bulk of the football-mad people in the city a chance to see the European football league matches, generally for significantly less than a dollar. So did the existence of the viewing centers, as the popularity of those matches grew in the early 2000s.

With enthusiastic fans, these locations are usually packed on match-days rooting for their favourite teams but more recently, a sharp observer might see buffs at viewing centers and athletic replica jerseys - a 'ticket'. Tickets are printed copies of selected games on which bets are set as sport betting is now popular, and since late 2012, they have become much more prominent in the Nigerian football landscape. Despite the idea that sport betting kicked off in Nigeria just recently, the most early sport betting firms recorded their first entry into the market in 2007.

Typically, sport betting involves punters calling the outcome of matches and getting their bets to correspond using the stakes. In the event the predictions are correct, the stakes are rewarded with winnings that were stipulated. In Nigeria, where there are millions of football enthusiasts that were incredibly ardent, sport wagering has found its house that was proverbial.

Ultimately, fans started to investigate the real possibility of not merely watching football but also earning profits from these games played with thousands of miles away. For enthusiasts who see football as a leisurely pastime, the ability to generate profits out of it has presented an opportunity too good to pass up.

Cash is the name of the game

Typically, fans are utilized to hosting heated conversations on the monstrous weekly wages of their favourite footballers but sport wagering has turned that conversation on its head. As the sport has changed into a viable source of income, their gains are now discussed by soccer enthusiasts from bets. Every other weekend, gaming firms declare enormous winnings from stakes placed with sums as low as N100 (50 cents)

The possibility of raking in millions from meagre amounts is motivation for punters all over the country to bet on a daily basis and because of this, gaming businesses record numbers that are extremely notable. CEO of Stakersden, Ademola Adebajo, a top betting company in Lagos, projects that daily stakes run into billions of Naira.

Punters in the nation are currently seeing this as a wellspring of daily bread and it is not unusual to find out folks appropriating a particular sum for wagering daily," Adebajo said.

Despite Nigeria's high levels of poverty and unemployment, punters cut regardless of making powers.

A pot of gold

In the last few years, as Nigeria has become a booming marketplace, get market share to various degrees of succeeding and sports betting companies have sought to latch on.

The default business model finds the businesses set up shop in a principal working office while trying to determine a broad network of affiliate brokers who open mortar and brick shops where customers may come into place bets. For their part in the company chain, affiliate store owners, or brokers as they're officially known, earn commissions on the stakes put in their own stores. While the offline component prospers, sports betting businesses also operate an internet business model exploiting Nigeria's net penetration.

The Nigerian Communications Commission declared that net users in the state had reached 97 million last month. With over half of the nation online, betting businesses recognize the need to ascertain operations that are on-line that are workable. For this function, websites are set up for punters to open personal accounts that they conduct transactions including depositing funds into an online wallet, putting bets and transferring winnings earned from bets for their bank accounts. While some businesses explore both models harshly, others like NairaBet only opt to stay predominantly online versions thereby sidestepping the logistical and financial consequences of setting up and running a large-scale offline version.

The first step however, is purchasing a gaming permit for an annual price of N10 million ($50,000) from regulators. Despite the fact that the price of kick starting operations is high, companies that are betting require deep pockets to pay out winnings from punters which can occasionally run into numerous millions in a single weekend, cumulatively.

Actually, on some occasions, ultimate closure and the inability to pay up quickly after huge wins has been recognized to cause serious humiliation for gambling firms. Last May, on a weekend that saw few upsets and many foreseen results clicking, punters on Bet9ja, the market leader in the sport gaming space were said to have garnered up to N700 million ($3.5m) in winning wagers. To its credit, Bet9ja paid quickly- a feat that can't be matched by various other businesses. Nevertheless, weekends like those are few and far between and more often than not, the betting firms make record enviable amounts and healthy gains.

Certainly, the business landscape is changing fast as gambling businesses compete vigorously for market share. According to Adebajo of Stakersden, gaming companies with real goals of domination CAn't play modest. Businesses like Bet9ja have come into the market to redefine how sport gambling must be achieved and every operator is reacting to the developments," he said. "The business landscape has moved from trying to open a corner store somewhere and offer betting services to folks. New entrants will need essential start up capital to measure up."

The need for innovation has found businesses seek methods to make betting easier and less prohibitive as live telephone betting services have been found.

Adebajo says the following phase of evolution will be fuelled by foreign investment while some think the Nigerian market has already been saturated and can no longer evolve. "Foreign businesses have been licensed to manage here and more are anticipating to procure licenses or to associate with local operators. So in the next FIVE years, we expect to see foreign companies taking a ball of the shareholding of a few of these businesses to compete."

An improbable option

Given Nigeria's high unemployment figures, the creation of jobs from the private sector is essential and in this respect, the impact of sport gambling continues to be profound. While other focus on maximizing their reach regionally, the business has created a large number of jobs directly and indirectly with nationwide operations running. As they earn money huge firms have staff strength running into hundreds but through their associate networks, they offer agents a supply of support through affiliate partnerships. A graduate and shop owner in Ikorodu, Joseph Chukwu, says sport wagering really has been a lifesaver. "There aren't any jobs in the country even for capable grads," he said. Initially while something bigger came along I thought of it as something to do but now I am focusing on being a mogul of sorts and developing a chain of stores. It may seem silly but I've gone from searching for work to really developing a company."

Adebajo believes the employment issues and high rate of poverty means the chance to make money from sports betting can hardly be ignored. "Bulk of Nigerians live below the poverty line and any activity that may legitimately turn a small sum of money into large amounts will remain appealing." Adebajo's opinions are backed by the many examples when Nigerians have fallen victim to deceptive multi-level marketing and pyramid schemes. Given the legitimacy of sport betting, its allure is ostensible.

In less than a decade, the sport wagering business become not only an income source for many Nigerian punters but also big job creation vehicle and has grown vastly.
Sport personas, buffs and celebrity guests will mingle this weekend, as popular betting firm, BET9ja hosts card-carrying members of its own supporters' team to a night of rewards and entertainment in the SS7 Lounge, Sapara Williams Close, Victoria Island, Lagos.

Boss Lola Adedeji, of SS7 Lounge, who said that all arrangements have been set in place to make the night a memorable one, added that the event will bring the creme de la creme of the society.

"The Bet9ja Buffs' Night Out has been specially packaged to bring together sport fans, soccer stars also as amusement celebs to possess fun and jolly in a secure and peaceful ambience. Being Nigeria's finest and largest bookmaker, Bet9ja cannot give anything less to their loyal fans and patrons who've stayed together over time," she said.

"At SS7 Lounge, we offer the perfect setting to watch sports, enjoy good food and beverages, and be merry - that's, in case your team is a winner," she enthused, adding, "Do Not forget to join our Live Band Thursdays, Karaoke Friday Night, Old School Naija, which takes place every last Saturday of the month, and other special occasions."